Journal: Business Horizons

Abbreviation

Bus. horiz.

Publisher

Elsevier

Journal Volumes

ISSN

0007-6813

Description

Filters

2014 - 201922020 - 20242
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Publications 1 - 4 of 4
  • Growth paths for overcoming the digitalization paradox
    Item type: Journal Article
    Gebauer, Heiko; Fleisch, Elgar; Lamprecht, Claudio (2020)
    Business Horizons
  • The game plan for aligning the organization
    Item type: Journal Article
    Wagner, Stephan M.; Ullrich, Kristoph K.R.; Transchel, Sandra (2014)
    Business Horizons
  • Toward a better understanding of corporate accelerator models
    Item type: Journal Article
    Moschner, Sandra L.; Fink, Alexander A.; Kurpjuweit, Stefan; et al. (2019)
    Business Horizons
  • Generative artificial intelligence in small and medium enterprises: Navigating its promises and challenges
    Item type: Journal Article
    Rajaram, Kumaran; Tinguely, Patrick Nicolas (2024)
    Business Horizons
    The latest technological developments in generative artificial intelligence (GenAI) offer powerful capabilities to small and medium enterprises (SMEs) as they facilitate the democratization of scalability and creativity. With little technical expertise or financial resources, SMEs can leverage this technology to streamline work processes and unleash innovation, improving their product offerings and long-term competitiveness. In this article, we discuss how SMEs can navigate both the promises and challenges of GenAI and offer a roadmap for deploying the technology. We then introduce a sailing metaphor that reveals key strategic dimensions for GenAI deployment: competency of employees, effective leadership and work values, organizational culture, collaboration and cooperation, and relationships with third parties. We conclude with practical recommendations for successfully deploying GenAI in SMEs.
Publications 1 - 4 of 4