Connection successfully established: How complementors use connectivity technologies to join existing ecosystems – Four archetype strategies from the mobility sector
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Date
2023-04
Publication Type
Journal Article
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yes
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Abstract
Supporting fast and extensive data transfer, connectivity technologies entail opportunities for stronger inter-firm collaboration and new value propositions, resulting in business model innovation. Whereas prior research has mainly focused on connectivity-induced changes in the business models of ecosystem orchestrators, we turn our attention to (prospective) ecosystem complementors. We examine how digital service providers can configure business model mechanisms to enter an ecosystem and connect themselves to its value proposition. Based on an explorative qualitative study of four cases in mobility, we develop four archetypical connection strategies for complementors. We observe that the four archetypes differ in their implications for the ecosystem value proposition, for the role of other actors in the ecosystem, and the triple-bottom-line performance of the ecosystem. Connectivity technologies can combine economic, environmental, and social benefits.
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Publication status
published
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Journal / series
Volume
122
Pages / Article No.
102660
Publisher
Elsevier
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Edition / version
Methods
Software
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Date collected
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Subject
Digitalization; Connectivity; Business Model Innovation; Innovation Ecosystem; Complementor Strategy; Triple-Bottom-Line Performance; Mobility
Organisational unit
03695 - Hoffmann, Volker / Hoffmann, Volker