The whole beast: Consumers’ perceptions of and willingness-to-eat animal by-products
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Author / Producer
Date
2021-04
Publication Type
Journal Article
ETH Bibliography
yes
Citations
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Abstract
Satisfying the global demand for proteins and avoiding food waste are global challenges. Promoting the consumption of animal by-products might contribute to the solution. The goal of our study was to investigate the role that different factors play for consumers’ willingness to engage with animal by-products. For this, an online survey and experiment with consumers was conducted (N = 260). While food disgust sensitivity works as a barrier, social norms and culinary-based drivers increase people’s willingness to engage with animal by-products. To expand consumer interest, measures could focus on increasing familiarity and reducing negative expectations regarding the sensory qualities of the product.
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Publication status
published
Editor
Book title
Journal / series
Volume
89
Pages / Article No.
104144
Publisher
Elsevier
Event
Edition / version
Methods
Software
Geographic location
Date collected
Date created
Subject
Animal by-products; Consumer; Perception; Offal; Acceptance
Organisational unit
03780 - Siegrist, Michael / Siegrist, Michael