Leveraging O2O Commerce for Product Promotion
An Empirical Investigation in Mainland China
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Author / Producer
Date
2014-11
Publication Type
Journal Article
ETH Bibliography
yes
Citations
Altmetric
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Data
Rights / License
Permanent link
Publication status
published
External links
Editor
Book title
Journal / series
Volume
61 (4)
Pages / Article No.
623 - 632
Publisher
IEEE
Event
Edition / version
Methods
Software
Geographic location
Date collected
Date created
Subject
Banner advert; China; Digital coupon; O2O commerce; Social media
Organisational unit
03818 - Sutanto, Juliana (ehemalig)