Towards High-Resolution Multi-Channel Marketing for Physical Stores
Author / Producer
Date
2014
Publication Type
Doctoral Thesis
ETH Bibliography
yes
Citations
Altmetric
Data
Rights / License
Permanent link
Publication status
published
External links
Editor
Contributors
Examiner: Fleisch, Elgar
Book title
Journal / series
Volume
Pages / Article No.
Publisher
ETH Zurich
Event
Edition / version
Methods
Software
Geographic location
Date collected
Date created
Subject
CUSTOMER RELATIONSHIP MANAGEMENT + KUNDENBINDUNG; VERTRIEBSFORMEN (HANDEL); CUSTOMER RELATIONSHIP MANAGEMENT + LOYALTY MARKETING; EINZELHANDEL + DETAILHANDEL + KLEINHANDEL; CHANNELS OF DISTRIBUTION (TRADE); RETAIL TRADE
Organisational unit
03681 - Fleisch, Elgar / Fleisch, Elgar
02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.