Targeted Online Advertising
Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services
METADATA ONLY
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Author / Producer
Date
2014
Publication Type
Journal Article
ETH Bibliography
yes
METADATA ONLY
Data
Rights / License
Permanent link
Publication status
published
External links
Editor
Book title
Journal / series
Volume
78 (1)
Pages / Article No.
59 - 75
Publisher
SAGE
Event
Edition / version
Methods
Software
Geographic location
Date collected
Date created
Subject
Free web services; Targeting; Advertising; Privacy concerns; Reciprocity
Organisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian