Visual Representation and Stereotypes in News Media


Date

2021-12

Publication Type

Working Paper

ETH Bibliography

yes

Citations

Altmetric

Data

Abstract

We propose a new method for measuring gender and ethnic stereotypes in news reports. By combining computer vision and natural language processing tools, the method allows us to analyze both images and text as well as the interaction between the two. We apply this approach to over 2 million web articles published in the New York Times and Fox News between 2000 and 2020. We find that in both outlets, men and whites are generally over-represented relative to their population share, while women and Hispanics are under-represented. We also document that news content perpetuates common stereotypes such as associating Blacks and Hispanics with low-skill jobs, crime, and poverty, and Asians with high-skill jobs and science. For jobs, we show that the relationship between visual representation and racial stereotypes holds even after controlling for the actual share of a group in a given occupation. Finally, we find that group representation in the news is influenced by the gender and ethnic identity of authors and editors.

Publication status

published

External links

Editor

Book title

Volume

2021 (15)

Pages / Article No.

Publisher

ETH Zurich, Center for Law & Economics

Event

Edition / version

Methods

Software

Geographic location

Date collected

Date created

Subject

Stereotypes; Gender; Race; Media; Computer vision; Text analysis

Organisational unit

09627 - Ash, Elliott / Ash, Elliott check_circle

Notes

Funding

Related publications and datasets