Nudging farmers towards low-pesticide practices: Evidence from a randomized experiment in viticulture
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Date
2023-09
Publication Type
Journal Article
ETH Bibliography
yes
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Abstract
Planting fungus-resistant grapevines is an effective way to reduce pesticide use in grapevine production, but their uptake remains low. We explore whether providing personalized or general information on growers’ use of environmentally toxic fungicides changes their planting intentions of fungus-resistant varieties (i.e. salience nudging), conducting a randomized experiment with 436 grapevine growers in Switzerland. We find no effect of providing personalized or general information on the intended plantation share of fungus-resistant varieties. However, exploratory analyses suggest that growers' perceptions about fungus-resistant varieties may cause the null result, with growers having non-compliant environmental perceptions being particularly prone to boomerang effects.
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Publication status
published
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Book title
Volume
2 (3)
Pages / Article No.
497 - 514
Publisher
Wiley
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Date created
Subject
Fungus-resistant grapevines; Personalized information; Pesticides; Sustainable agriculture
Organisational unit
09564 - Finger, Robert / Finger, Robert
Notes
Funding
193762 - Evidence-based Transformation in Pesticide Governance (SNF)
Related publications and datasets
Is supplemented by: https://doi.org/10.3929/ethz-b-000568595