Don't be a Hamster! Social Appeals to Curb Panic Buying at the Point-of-Sale
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Date
2022-05-12
Publication Type
Other Conference Item
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yes
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unpublished
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Theory + Practice in Marketing 2022 (TPM 2022)
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03995 - von Wangenheim, Florian / von Wangenheim, Florian
Notes
Conference lecture held on May 12, 2022.