Finding the Right Words
The Influence of Keyword Characteristics on Performance of Paid Search Campaigns
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Author / Producer
Date
2014
Publication Type
Journal Article
ETH Bibliography
yes
Citations
Altmetric
METADATA ONLY
Data
Rights / License
Permanent link
Publication status
published
External links
Editor
Book title
Journal / series
Volume
28 (4)
Pages / Article No.
285 - 301
Publisher
Elsevier
Event
Edition / version
Methods
Software
Geographic location
Date collected
Date created
Subject
Online advertising; Search engine marketing; Click-through rates; Conversion rates; Search queries; Electronic commerce; Query variation index; Information retrieval; Empirical research
Organisational unit
Notes
Available online 27 November 2014.