Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands
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Author
Date
2015-09Type
- Journal Article
Citations
Cited 28 times in
Web of Science
Cited null times in
Scopus
ETH Bibliography
yes
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Publication status
publishedExternal links
Journal / series
Journal of the Academy of Marketing ScienceVolume
Pages / Article No.
Publisher
SpringerSubject
Access; Brand management; Ownership effect; Spillover effect; Consumption mode extensionOrganisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian
Notes
Received 14 February 2014, Accepted 25 March 2015, Published online 18 April 2015.More
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Citations
Cited 28 times in
Web of Science
Cited null times in
Scopus
ETH Bibliography
yes
Altmetrics