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dc.contributor.author
Hansmann, Ralph
dc.contributor.author
Steimer, Nora
dc.date.accessioned
2019-06-18T14:10:46Z
dc.date.available
2017-06-11T18:26:21Z
dc.date.available
2019-06-18T14:10:46Z
dc.date.issued
2015-06
dc.identifier.issn
2071-1050
dc.identifier.other
10.3390/su7066937
en_US
dc.identifier.uri
http://hdl.handle.net/20.500.11850/102613
dc.identifier.doi
10.3929/ethz-b-000102613
dc.description.abstract
Diverse elements of anti-littering campaigns may be effective at addressing different causes of littering. Therefore, a complementary approach combining various elements is needed to ensure the behavioral effectiveness of corresponding campaigns. The present study investigates personal, problem-centered face-to-face conversations compared to three different types of anti-littering posters (witty, authoritarian, environmentally oriented). In total, N = 147 persons participated in the questionnaire-based survey. Pictures of the three anti-littering posters were presented to all respondents, but only 82 of them additionally took part in problem-centered face-to-face conversations. Participants of the latter condition liked the conversations significantly more and judged them more effective for reducing littering than each of the three posters. Intentions for future behavior also improved more in the condition with face-to-face communications than in the reference condition in which only the anti-littering posters were presented. Regarding the posters, it was found that the witty and the environmentally-oriented poster were liked more and judged to be more effective by the respondents than the authoritarian poster. Findings are discussed in relation to the design of campaigns, which combine elements with reference to an integrative behavior model covering a broad range of factors, including processes of justifications, habit formation and reactance.
en_US
dc.format
application/pdf
en_US
dc.language.iso
en
en_US
dc.publisher
MDPI
en_US
dc.rights.uri
http://creativecommons.org/licenses/by/4.0/
dc.subject
Environmental education
en_US
dc.subject
Sustainability
en_US
dc.subject
Littering
en_US
dc.subject
Communication
en_US
dc.subject
Face-to-face
en_US
dc.subject
Slogans
en_US
dc.subject
Reactance
en_US
dc.subject
Justifications
en_US
dc.subject
Habits
en_US
dc.title
Linking an integrative behavior model to elements of environmental campaigns: An analysis of face-to-face communication and posters Against littering
en_US
dc.type
Journal Article
dc.rights.license
Creative Commons Attribution 4.0 International
dc.date.published
2015-05-29
ethz.journal.title
Sustainability
ethz.journal.volume
7
en_US
ethz.journal.issue
6
en_US
ethz.pages.start
6937
en_US
ethz.pages.end
6956
en_US
ethz.version.deposit
publishedVersion
en_US
ethz.identifier.wos
ethz.identifier.scopus
ethz.identifier.nebis
010201556
ethz.publication.place
Basel
en_US
ethz.publication.status
published
en_US
ethz.date.deposited
2017-06-11T18:27:02Z
ethz.source
ECIT
ethz.identifier.importid
imp59365354aaa8041935
ethz.ecitpid
pub:160756
ethz.eth
yes
en_US
ethz.availability
Open access
en_US
ethz.rosetta.installDate
2017-07-12T14:00:05Z
ethz.rosetta.lastUpdated
2019-06-18T14:10:58Z
ethz.rosetta.versionExported
true
ethz.COinS
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