How to Use Multichannel Behavior To Predict Online Conversions

Metadata only

Author

Klapdor, Sebastian

Anderl, Eva

Schumann, Jan H.

Wangenheim, Florian von

Date

2015-12

Type

Altmetrics

Publication status

published

External links

Journal / series

Journal of Advertising Research

Volume

55(4)

Pages

433 - 442

Publisher

Cambridge University Press

Organisational unit

03995 - von Wangenheim, Florian

Notes

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