How to Use Multichannel Behavior To Predict Online Conversions

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Author
Klapdor, Sebastian
Anderl, Eva
Schumann, Jan H.
von Wangenheim, Florian
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Date
2015-12
Type
    Journal Article
Publication status
published
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Journal / series
Journal of Advertising Research
Volume
55(4)
Pages / Article No.
433 - 442
Publisher
Cambridge University Press
Organisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian  
Notes
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