Is travelers destination choice sensitive to latent variables?
Axhausen, Kay W.
Rashidi, Taha H.
- Working Paper
Early researches on destination choice usually used aggregate models and a combination of objective measures, such as distance, travel time, and population. In the last decade, several studies on shopper behavior have emphasized that in addition to observable variables such as demographic and socio-economic, latent constructs such as psychological variables consist of lifestyle, attitude and shopping orientation are important indicators to capture the behavior of travelers too. This paper provides a destination choice model for both clothing and grocery shopping by emphasizing on latent variables and investigate the elasticity of traveler’s choice towards to latent variables. Based on the MNL model with using latent variables and comparing it with a simple one, it can be concluded that latent variables have a significant effect on peoples decision making, but decisions are not elastic with respect to these variables. An interesting finding is the sign of the direct and cross elasticities, which is negative for all alternatives indicating that if travel time is constant, change in lifestyle, attitude or shopping orientation can change decisions in the same direction for all destinations meaning that there is complementary relation between the destinations Show more
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Journal / seriesArbeitsberichte Verkehrs- und Raumplanung
PublisherIVT, ETH Zürich
Organisational unit03521 - Axhausen, Kay W.
02226 - NSL - Netzwerk Stadt und Landschaft / NSL - Network City and Landscape
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