Mapping the customer journey: Lessons learned from graph-based online attribution modeling
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Date
2016-09Type
- Journal Article
Publication status
publishedExternal links
Journal / series
International Journal of Research in MarketingVolume
Pages / Article No.
Publisher
North-HollandSubject
Online advertising; Attribution; Marketing models; Markov models; MultichannelOrganisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian
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