Mapping the customer journey: Lessons learned from graph-based online attribution modeling - Research Collection

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Author

von Wangenheim, Florian

Schumann, Jan Hendrik

Date

2016-09

Type

Journal Article

Citations

Cited 39 times in Web of Science

ETH Bibliography

yes

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Publication status

published

External links

https://doi.org/10.1016/j.ijresmar.2016.03.001

Journal / series

International Journal of Research in Marketing

Volume

33(3)

Pages / Article No.

457 - 474

Publisher

North-Holland

Subject

Online advertising; Attribution; Marketing models; Markov models; Multichannel

Organisational unit

03995 - von Wangenheim, Florian / von Wangenheim, Florian

More

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Citations

Cited 39 times in Web of Science

ETH Bibliography

yes

Altmetrics