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dc.contributor.author
Anderl, Eva
dc.contributor.author
Becker, Ingo
dc.contributor.author
Von Wangenheim, Florian
dc.contributor.author
Schumann, Jan Hendrik
dc.date.accessioned
2017-06-12T14:43:23Z
dc.date.available
2017-06-12T14:43:23Z
dc.date.issued
2016-09
dc.identifier.issn
0167-8116
dc.identifier.other
10.1016/j.ijresmar.2016.03.001
dc.identifier.uri
http://hdl.handle.net/20.500.11850/121846
dc.language.iso
en
dc.publisher
North-Holland
dc.subject
Online advertising
dc.subject
Attribution
dc.subject
Marketing models
dc.subject
Markov models
dc.subject
Multichannel
dc.title
Mapping the customer journey: Lessons learned from graph-based online attribution modeling
dc.type
Journal Article
ethz.journal.title
International Journal of Research in Marketing
ethz.journal.volume
33
ethz.journal.issue
3
ethz.pages.start
457
ethz.pages.end
474
ethz.notes
.
ethz.identifier.wos
ethz.identifier.nebis
004141209
ethz.publication.place
Amsterdam
ethz.publication.status
published
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03995 - von Wangenheim, Florian / von Wangenheim, Florian
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03995 - von Wangenheim, Florian / von Wangenheim, Florian
ethz.date.deposited
2017-06-12T14:44:42Z
ethz.source
ECIT
ethz.identifier.importid
imp593654cf39ed919005
ethz.ecitpid
pub:184106
ethz.eth
yes
ethz.availability
Metadata only
ethz.rosetta.installDate
2017-07-13T14:20:34Z
ethz.rosetta.lastUpdated
2018-11-03T00:31:18Z
ethz.rosetta.versionExported
true
ethz.COinS
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