Antecedents of Peripheral Services Cross-Buying Behavior

Metadata only

Author

Date

2016

Type

Other Conference Item

ETH Bibliography

yes

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Publication status

published

External links

Editor

Book title

Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Journal / series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Pages / Article No.

757 - 757

Publisher

Springer

Event

18th Academy of Marketing Science (AMS) World Marketing Congress, Bari, Italy, July 14-18, 2015

Organisational unit

03995 - von Wangenheim, Florian / von Wangenheim, Florian

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ETH Bibliography

yes

Altmetrics

Research Collection