The impact of mobile push notifications on customers bidding behavior

Thumbnail
Metadata only
Author
Lachner, Michael
März, Armin
Schumann, Jan H.
von Wangenheim, Florian
Show all
Date
2015
Type
  • Other Conference Item
Publication status
unpublished
External links
Search via SFX
Event
Big Data Conference 2015 - German Symposium on Mobile Targeting, Big Data, and Digital Social Media Marketing, Munich, Germany, March 13, 2015
Organisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian  
Notes
Presentation on 13 March 2015.
More
Show all metadata
ETH Bibliography
yes
Altmetrics