The impact of mobile push notifications on customers bidding behavior

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Author

Date

2015

Type

Other Conference Item

ETH Bibliography

yes

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Publication status

unpublished

Event

Big Data Conference 2015 - German Symposium on Mobile Targeting, Big Data, and Digital Social Media Marketing, Munich, Germany, March 13, 2015

Organisational unit

03995 - von Wangenheim, Florian / von Wangenheim, Florian

Notes

Presentation on 13 March 2015.

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ETH Bibliography

yes

Altmetrics

Research Collection