The impact of mobile push notifications on customers bidding behavior

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Author
Lachner, Michael
März, Armin
Schumann, Jan H.
von Wangenheim, Florian
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Date
2015
Type
  • Other Conference Item
Publication status
unpublished
External links
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Event
Big Data Conference 2015 - German Symposium on Mobile Targeting, Big Data, and Digital Social Media Marketing, Munich, Germany, March 13, 2015
Organisational unit
03995 - von Wangenheim, Florian  
Notes
Presentation on 13 March 2015.
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yes
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