Redefining product strategies in China
overcoming barriers to enter the medium market segment
Metadata only
Date
2008Type
- Journal Article
Altmetrics
Publication status
publishedJournal / series
Strategic directionVolume
Pages
Publisher
EmeraldSubject
China; Manufacturing industries; Market segmentation; Product managementOrganisational unit
03681 - Fleisch, Elgar03695 - Hoffmann, Volker
Notes
.More
Show all metadata
Altmetrics