Redefining product strategies in China
overcoming barriers to enter the medium market segment
Metadata only
Date
2008Type
- Journal Article
ETH Bibliography
yes
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Publication status
publishedExternal links
Journal / series
Strategic directionVolume
Pages / Article No.
Publisher
EmeraldSubject
China; Manufacturing industries; Market segmentation; Product managementOrganisational unit
03681 - Fleisch, Elgar / Fleisch, Elgar
03695 - Hoffmann, Volker / Hoffmann, Volker
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ETH Bibliography
yes
Altmetrics