Redefining product strategies in China

overcoming barriers to enter the medium market segment
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Author
Gebauer, Heiko
Fischer, Thomas
Fleisch, Elgar
Date
2008
Type
  • Journal Article
Publication status
published
External links
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Journal / series
Strategic direction
Volume
24(5)
Pages / Article No.
3 - 5
Publisher
Emerald
Subject
China; Manufacturing industries; Market segmentation; Product management
Organisational unit
03681 - Fleisch, Elgar / Fleisch, Elgar  
03695 - Hoffmann, Volker / Hoffmann, Volker  
Notes
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yes
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