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dc.contributor.author
Gebauer, Heiko
dc.contributor.author
Fischer, Thomas
dc.contributor.author
Fleisch, Elgar
dc.date.accessioned
2017-06-08T20:43:51Z
dc.date.available
2017-06-08T20:43:51Z
dc.date.issued
2008
dc.identifier.issn
0258-0543
dc.identifier.other
10.1108/02580540810867853
dc.identifier.uri
http://hdl.handle.net/20.500.11850/12717
dc.language.iso
en
dc.publisher
Emerald
dc.subject
China
dc.subject
Manufacturing industries
dc.subject
Market segmentation
dc.subject
Product management
dc.title
Redefining product strategies in China
dc.type
Journal Article
ethz.title.subtitle
overcoming barriers to enter the medium market segment
ethz.journal.title
Strategic direction
ethz.journal.volume
24
ethz.journal.issue
5
ethz.journal.abbreviated
Strateg. dir. (Zurich)
ethz.pages.start
3
ethz.pages.end
5
ethz.notes
.
ethz.identifier.nebis
004345481
ethz.publication.place
Bingley
ethz.publication.status
published
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03681 - Fleisch, Elgar / Fleisch, Elgar
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03695 - Hoffmann, Volker / Hoffmann, Volker
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03681 - Fleisch, Elgar / Fleisch, Elgar
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03695 - Hoffmann, Volker / Hoffmann, Volker
ethz.date.deposited
2017-06-08T20:43:58Z
ethz.source
ECIT
ethz.identifier.importid
imp59364c1c8b06116143
ethz.ecitpid
pub:24056
ethz.eth
yes
ethz.availability
Metadata only
ethz.rosetta.installDate
2017-07-14T17:30:35Z
ethz.rosetta.lastUpdated
2018-10-01T06:29:27Z
ethz.rosetta.versionExported
true
ethz.COinS
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