Creating and Claiming Value in Collaborative Relationships

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Author
Wagner, Stephan M.
Eggert, Andreas
Lindemann, Eckhard
Date
2008
Type
    Other Conference Item
Publication status
published
Editor
Brown, James R.
Dant, Rajiv P.
Book title
2008 AMA Educators' proceedings [electronic resource]: enhancing knowledge development in marketing
Journal / series
Proceedings series (American Marketing Association)., Educators' proceedings
Volume
19
Pages / Article No.
335 - 336
Publisher
American Marketing Association
Event
Summer AMA 2008, San Diego, CA, USA, August 8-11, 2008
Organisational unit
03813 - Wagner, Stephan M. / Wagner, Stephan M.  
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yes
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