Das Interface zwischen F&E und Marketing

kulturelle Unterschiede und die bereichsübergreifende Kommunikation
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Author
Wiebecke, Georg Hans
Date
1989
Type
  • Doctoral Thesis
Rights / license
In Copyright - Non-Commercial Use Permitted
Permanent link
https://doi.org/10.3929/ethz-a-000585864
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Contributors
Supervisor: Tschirky, Hugo
Supervisor: Ulich, Eberhard
Publisher
ETH Zürich
Subject
INDUSTRIELLE FORSCHUNG; MARKETING; PRODUKTENTWICKLUNG; INDUSTRIAL RESEARCH; MARKETING; NEW PRODUCT DEVELOPMENT
Notes
Diss. Techn. Wiss. ETH Zürich, Nr. 8901, 1989. Ref.: Hugo Tschirky ; Korref.: Eberhard Ulich.
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