Towards revenue maximization by viral marketing

a social network host's perspective
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Author
Zehnder, Benjamin
Date
2014
Type
    Master Thesis
Rights / license
In Copyright - Non-Commercial Use Permitted
Permanent link
https://doi.org/10.3929/ethz-a-010255664
Publication status
published
Publisher
ETH-Zürich
Subject
VIRAL MARKETING (ADVERTISING); SOCIAL NETWORKS + WEBCOMMUNITIES + SOCIAL SOFTWARE (SOCIOLOGY); MATHEMATICAL MODELS FOR OPERATIONS RESEARCH; VIRALES MARKETING (WERBUNG); SOZIALE NETZWERKE + WEBDIENSTE + SOZIALE SOFTWARE (SOZIOLOGIE); MATHEMATISCHE MODELLE DES OPERATIONS RESEARCH
Organisational unit
02642 - Institut für Informationssysteme (ehem.) / Institute of Information Systems (form.)
Notes
Master Thesis.
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