Service Orientation of Organizational Structures

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Author
Gebauer, Heiko
Pütz, Felix
Fischer, Thomas
Fleisch, Elgarcc
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Date
2009
Type
    Journal Article
Publication status
published
External links
Journal / series
Journal of relationship marketing
Volume
8(2)
Pages / Article No.
103 - 126
Publisher
Routledge
Subject
capital goods manufacturer; integration and separation of products and services; organizational distinctiveness; organizational function; strategic business unit
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ETH Bibliography
yes
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