Misused and missed use
Grounded Theory and Objective Hermeneutics as methods for research in industrial marketing
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Date
2010Type
- Journal Article
Publication status
publishedExternal links
Journal / series
Industrial Marketing ManagementVolume
Pages / Article No.
Publisher
ElsevierSubject
Qualitative research methods; Sociology of language; Grounded Theory; Objective HermeneuticsOrganisational unit
03813 - Wagner, Stephan M. / Wagner, Stephan M.
Notes
Received 29 April 2007, Revised 24 April 2008, Accepted 10 May 2008, Available online 23 September 2009.More
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