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Grounded Theory and Objective Hermeneutics as methods for research in industrial marketing
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Author
Wagner, Stephan M.
Lukassen, Peter
Mahlendorf, Matthias
Date
2010
Type
  • Journal Article
Publication status
published
External links
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Journal / series
Industrial marketing management
Volume
39(1)
Pages / Article No.
5 - 15
Publisher
Elsevier
Subject
Qualitative research methods; Sociology of language; Grounded Theory; Objective Hermeneutics
Organisational unit
03813 - Wagner, Stephan M.  
Notes
Received 29 April 2007, Revised 24 April 2008, Accepted 10 May 2008, Available online 23 September 2009.
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Citations
Cited 26 times in Web of Science
ETH Bibliography
yes
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