Business Solutions As Signals

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Author
Zimmer, Marcus
Salonen, Anna
von Wangenheim, Floriancc
Date
2017-07
Type
    Other Conference Item
Publication status
unpublished
Event
BMM-EMAC 8th Biennial International Conference on Business Market Management in Association with EMAC (BMM-EMAC 2017), Graz, Austria, July 6-8 2017
Subject
Business solutions; B2B marketing; Servitization
Organisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian  
Notes
Presented at session "B2B Services and Solutions" on July 7, 2017.
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