An Exploratory Field Experiment on Actual Usage of Discount Coupons

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Author
Gasimov, Anar
Sutanto, Juliana
Phang, Chee Wei
Tan, Chuan Hoo
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Date
2009
Type
    Conference Paper
Publication status
published
Book title
SIGHCI 2009 Proceedings
Pages / Article No.
9
Publisher
SIGHCI
Event
Eight Annual Workshop on HCI Research in MIS, Phoenix, Arizona, USA, December 14, 2009
Subject
Mobile commerce; Product discount coupons; E-mail; SMS
Organisational unit
03818 - Sutanto, Juliana (ehemalig)  
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yes
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