Exploring the Value of Data-Rich Multichannel Environments for Analytical CRM in the Insurance Sector

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Author
Mau, Stefan
Date
2018
Type
    Doctoral Thesis
Rights / license
In Copyright - Non-Commercial Use Permitted
Permanent link
https://doi.org/10.3929/ethz-b-000277284
Publication status
published
External links
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Contributors
Examiner: Fleisch, Elgarcc
Examiner: Wagner, Joël
Publisher
ETH Zurich
Organisational unit
03681 - Fleisch, Elgar / Fleisch, Elgar
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