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dc.contributor.author
Guidon, Sergio
dc.contributor.author
Wicki, Michael
dc.contributor.author
Bernauer, Thomas
dc.contributor.author
Axhausen, Kay W.
dc.date.accessioned
2018-07-31T08:59:22Z
dc.date.available
2018-07-31T08:14:45Z
dc.date.available
2018-07-31T08:59:22Z
dc.date.issued
2018-07
dc.identifier.uri
http://hdl.handle.net/20.500.11850/279554
dc.identifier.doi
10.3929/ethz-b-000279554
dc.description.abstract
Novel approaches to service bundling in the passenger transportation market are enabled by technology driven innovations and give rise to so called “Mobility as a Service” (MaaS) concepts. These approaches promise to increase service quality of existing public transportation, decrease car ownership, reduce private vehicle miles and lower the environmental burden of the transportation system. However, the potential effects of service bundles in the passenger transportation market are still largely unclear. In a competitive market, the potential success of transportation service bundles follows consumer valuation of the bundles as compared to valuation of stand-alone services. Thus, the difference between the bundle and sum-of-parts willingness to pay (WTP) is an indicator of service integration valuation, which effects the competitiveness of the service bundles. In this study, several discrete choice experiments were conducted to indirectly estimate consumers’ WTP and service integration valuation. The results indicate that public transportation, car-sharing, and park and ride services are valuated significantly higher when offered in a bundle instead of as a stand-alone service. Bicycle-sharing, electrical bicycle (e-bike) sharing and taxi services are valuated lower. Potential consumers also exhibit a high WTP for a smartphone application that integrates the services and manages ticketing and payment. Consequently, pure bundles for all transportation modes may not the optimal strategy for mobility providers. Instead, it may be better to bundle public transportation with car-sharing and park and ride to exploit the higher WTP and offer (electric) bicycle-sharing and taxi services on a pay-as-you-go basis. In this way, profitability of a public transportation system could be increased.
en_US
dc.format
application/pdf
en_US
dc.language.iso
en
en_US
dc.publisher
IVT, ETH Zurich
en_US
dc.rights.uri
http://rightsstatements.org/page/InC-NC/1.0/
dc.subject
Mobility as a Service
en_US
dc.subject
Service bundling
en_US
dc.subject
Willingness to pay
en_US
dc.subject
Mixed logit
en_US
dc.subject
Consumer valuation
en_US
dc.subject
Discrete choice experiment
en_US
dc.title
Transportation service bundling – for whose benefit?
en_US
dc.type
Working Paper
dc.rights.license
In Copyright - Non-Commercial Use Permitted
dc.date.published
2018-07-31
ethz.title.subtitle
Consumer valuation of pure bundling in the passenger transportation market
en_US
ethz.journal.title
Arbeitsberichte Verkehrs- und Raumplanung
ethz.journal.volume
1363
en_US
ethz.size
36 p.
en_US
ethz.publication.place
Zurich
en_US
ethz.publication.status
published
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02115 - Dep. Bau, Umwelt und Geomatik / Dep. of Civil, Env. and Geomatic Eng.::02610 - Inst. f. Verkehrspl. u. Transportsyst. / Inst. Transport Planning and Systems::03521 - Axhausen, Kay W. / Axhausen, Kay W.
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00003 - Schulleitung und Dienste::00030 - Bereich Rektorat / Domain Rectorate::02890 - ISTP / ISTP
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02100 - Dep. Architektur / Dep. of Architecture::02655 - Netzwerk Stadt und Landschaft D-ARCH
*
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02115 - Dep. Bau, Umwelt und Geomatik / Dep. of Civil, Env. and Geomatic Eng.::02610 - Inst. f. Verkehrspl. u. Transportsyst. / Inst. Transport Planning and Systems::03521 - Axhausen, Kay W. / Axhausen, Kay W.
en_US
ethz.relation.isPreviousVersionOf
10.3929/ethz-b-000337846
ethz.date.deposited
2018-07-31T08:14:46Z
ethz.source
FORM
ethz.eth
yes
en_US
ethz.availability
Open access
en_US
ethz.rosetta.installDate
2018-07-31T08:59:25Z
ethz.rosetta.lastUpdated
2018-11-07T17:37:46Z
ethz.rosetta.exportRequired
true
ethz.rosetta.versionExported
true
ethz.COinS
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