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dc.contributor.author
Kyburz, Deborah
dc.date.accessioned
2018-10-01T07:49:26Z
dc.date.available
2018-09-28T15:17:07Z
dc.date.available
2018-10-01T07:49:26Z
dc.date.issued
2018-09-03
dc.identifier.uri
http://hdl.handle.net/20.500.11850/292577
dc.identifier.doi
10.3929/ethz-b-000292577
dc.description.abstract
Libraries own many valuable holdings and collections that have great potential to attract public interest. But how do library customers find out about their existence? In most cases, digitizing and placing them on the internet alone is not enough to achieve the desired access numbers. Marketing is then quickly blamed: Too little was invested, the wrong channels were selected or the images were not attractive enough. So, how can the holdings and collections be marketed successfully? The presentation discusses how marketing is used as a way of thinking in libraries and focuses on content marketing. Selected real-life examples are given to illustrate how content and collections can be promoted and distributed via various online channels. Topics such as storytelling, video and social media will be addressed.
en_US
dc.format
application/pdf
en_US
dc.language.iso
en
en_US
dc.publisher
ETH Zurich
en_US
dc.rights.uri
http://creativecommons.org/licenses/by-sa/4.0/
dc.subject
Marketing
en_US
dc.subject
Library
en_US
dc.title
Marketing Content and Collections
en_US
dc.type
Presentation
dc.rights.license
Creative Commons Attribution-ShareAlike 4.0 International
ethz.size
33 p.
en_US
ethz.event
Library Science Talk
en_US
ethz.event.location
Geneva, Switzerland
en_US
ethz.event.date
September 3, 2018
en_US
ethz.publication.place
Zurich
en_US
ethz.publication.status
published
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00003 - Schulleitung und Dienste::00025 - Bereich VP Personal & Ressourcen / Domain VP Human Resources&Infrastructure::00060 - Abt. ETH-Bibliothek / ETH-Bibliothek
en_US
ethz.date.deposited
2018-09-28T15:17:08Z
ethz.source
FORM
ethz.eth
yes
en_US
ethz.availability
Open access
en_US
ethz.rosetta.installDate
2018-10-01T07:49:33Z
ethz.rosetta.lastUpdated
2018-10-01T07:49:33Z
ethz.rosetta.versionExported
true
ethz.COinS
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