Towards Monitoring and Building Customer Share of Wallet in Physical Retail with In-Store and Mobile Information Systems

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Author
Vuckovac, Denis
Date
2018
Type
    Doctoral Thesis
Rights / license
In Copyright - Non-Commercial Use Permitted
Permanent link
https://doi.org/10.3929/ethz-b-000303419
Publication status
published
External links
Search print copy at ETH Library
Contributors
Examiner: Fleisch, Elgarcc
Examiner: Natter, Martin
Examiner: Ilic, Alexander
Publisher
ETH Zurich
Subject
TECHNOLOGY MANAGEMENT; Retailing
Organisational unit
03681 - Fleisch, Elgar / Fleisch, Elgar
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