B2B Solutions as Signals

Metadata only

Author

Date

2018-08-08

Type

Other Conference Item

ETH Bibliography

yes

Altmetrics

Publication status

unpublished

Event

Institute for the Study of Business Markets Academic Conference 2018, ISBM 2018, Cambridge, MA, USA, August 8-9, 2018

Subject

Business solutions; Signaling; B2B; B2B marketing; Servitization

Organisational unit

03995 - von Wangenheim, Florian / von Wangenheim, Florian

Funding

169374 - Business Solutions as Signals (SNF)

Notes

Conference lecture on 8 August, 2018.

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ETH Bibliography

yes

Altmetrics

Research Collection