Understanding the quality–quantity conundrum of customer referral programs
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Date
2018-11Type
- Journal Article
Publication status
publishedExternal links
Journal / series
Journal of the Academy of Marketing ScienceVolume
Pages / Article No.
Publisher
SpringerSubject
Referral programs; Customer influence; Extraversion; Opinion leadership; Customer valueOrganisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian
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