Corporate Storytelling als Marketinginstrument

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Author
Kyburz, Deborahcc
Date
2019
Type
  • Book Chapter
Publication status
published
External links
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Editor
Schade, Frauke
Georgy, Ursula
Book title
Praxishandbuch Informationsmarketing: Konvergente Strategien, Methoden und Konzepte
Pages / Article No.
526 - 536
Publisher
De Gruyter
Subject
Storytelling
Organisational unit
00060 - Abt. ETH-Bibliothek / ETH-Bibliothek  
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yes
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