Understanding long-term multimodal mobility demand to inform MaaS service bundling
- Conference Paper
Rights / licenseIn Copyright - Non-Commercial Use Permitted
The integration of novel, shared mobility services within existing public transport (Mobility as a Service, MaaS) could offer an alternative to private car ownership and thereby improve travel sustainability. Research on willingness to pay and potential uptake of recurring MaaS packages has commenced with stated-preference experiments yet it remains unclear on a central question: how much to include of which mode? Using longitudinal multimodal revealed-preference data, we construct a MaaS scenario where carstages are substituted with shared modes based on generalized costs. We find that PT season ticket viability for students increases substantially (+13pp.) with PT substituting most previous car stages (~76%). In contrast, car-and bikesharing use, despite their potential to substitute the remaining car stages, remains too infrequent to include as a recurring credit in MaaS packages. This research therefore challenges the idea of all-inclusive mobility flatrates for car-/bikesharing, showing that in this case pay-as-you-go is economically more sensible for consumers. Show more
SubjectMobility as a Service; Service bundling; Longitudinal data
Organisational unit03521 - Axhausen, Kay W. / Axhausen, Kay W.
02655 - Netzwerk Stadt und Landschaft D-ARCH
NotesConference lecture on 15 May 2019.
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