Persuasive Messages

The Effect of Profiling
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Author
Mayer, Peter
Thiesse, Frédéric
Fleisch, Elgar
Date
2014
Type
    Conference Paper
Publication status
published
External links
https://aisel.aisnet.org/ecis2014/proceedings/track12/3/
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Book title
ECIS 2014 proceedings
Pages / Article No.
1149
Publisher
Association for Information Systems
Event
22nd European Conference on Information Systems (ECIS 2014), Tel Aviv, Israel, June 9-11, 2014
Subject
Persuasion profiling; adaptive persuasive technologies; field experiment; linear mixed models
Organisational unit
03681 - Fleisch, Elgar / Fleisch, Elgar
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yes
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