The Brand Management of Platform-Based Firms: Attracting and Managing External Service Providers

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Author
Freiherr von Richthofen, Georg Hubert Gotthard
Date
2019
Type
    Doctoral Thesis
Rights / license
In Copyright - Non-Commercial Use Permitted
Permanent link
https://doi.org/10.3929/ethz-b-000373905
Publication status
published
External links
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Contributors
Examiner: von Wangenheim, Floriancc
Examiner: Fischer, Eileen
Publisher
ETH Zurich
Organisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian  
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