Thumbs up for brands: Influencer marketing in the era of social media

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Author
Gross, Jana
Date
2020
Type
    Doctoral Thesis
Permanent link
https://doi.org/10.3929/ethz-b-000432350
Publication status
published
External links
Search print copy at ETH Library
Contributors
Examiner: von Wangenheim, Floriancc
Examiner: Herrmann, Andreas
Publisher
ETH Zurich
Subject
Influencer Marketing; Social Media Content; Social Media Data Analysis
Organisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian  
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