Open access
Date
2020-11Type
- Journal Article
Abstract
Mobility service bundling has received a lot of attention from researchers and practitioners due to its centrality to Mobility as a Service (MaaS) business models and potential to foster sustainable travel behavior. Stated choice studies have to date been used to explore the willingness to pay for MaaS bundles and their components. Despite an increasing number of academic studies and commercial trials, there is a surprising dearth of research on how to design MaaS bundles in the first place. Comparative learning is further limited as the designs of choice experiments and studied bundles differ widely. What are the underlying design dimensions and how can we separate differences in outcome from differences in design? We address this gap by (1) conducting an extensive literature review on MaaS bundle design and synthesizing ten fundamental design dimensions, (2) extending the Design of Designs literature to develop a framework to systematically relate and compare design, methods and outcome of stated choice studies in general, and (3) applying our framework to MaaS bundle design and developing a research agenda, structuring future endeavors in this field. Show more
Permanent link
https://doi.org/10.3929/ethz-b-000447470Publication status
publishedExternal links
Journal / series
Transportation Research Part A: Policy and PracticeVolume
Pages / Article No.
Publisher
ElsevierSubject
Mobility as a Service; MaaS; Bundling; Design of design; DoD; Choice experimentOrganisational unit
03521 - Axhausen, Kay W. (emeritus) / Axhausen, Kay W. (emeritus)
02655 - Netzwerk Stadt u. Landschaft ARCH u BAUG / Network City and Landscape ARCH and BAUG
More
Show all metadata