The effect of culture on energy efficient vehicle ownership

Abstract

We provide an empirical analysis on the relation between culture and revealed environmental preferences. Switzerland's citizens share the same set of institutions but belong to multiple population groups, which differ by culture and language across distinct geographical locations. This unique setting allows us to disentangle the effect of culture on individual consumer preferences from institutional characteristics. We analyze the effect of culture on energy efficient vehicle registration, using municipality level data and applying a spatial fuzzy Regression Discontinuity Design at the internal French/German language border. Our results indicate that French-speaking municipalities have a 3 to 6 percentage points higher share of energy efficient vehicles, compared to their German-speaking counterparts. These findings suggest that French-speakers place a higher value on the environment, which may be due to their higher sense of collectivism and altruism.