Entrepreneurship education revisited: Perceived entrepreneurial role models increase perceived behavioural control

Open access
Author
Date
2017-09Type
- Journal Article
ETH Bibliography
no
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Abstract
Relying on Bandura's (1986) social learning theory, Ajzen's (1988) theory of planned behaviour (TPB), and Dyer's (1994) model of entrepreneurial careers, this study aims to highlight the potential of entrepreneurial role models to entrepreneurship education. The results suggest that entrepreneurial courses would greatly benefit from real-life experiences, either positive or negative. The results of regression analysis based on 426 individuals, primarily from Austria, Finland, and Greece, show that role models increase learners' entrepreneurial perceived behaviour control (PBC) by increasing their self-efficacy. This study can inform the research and business communities and governments about the importance of integrating entrepreneurs into education to stimulate entrepreneurial PBC. This study is the first of its kind using its approach, and its results warrant more in-depth studies of storytelling by entrepreneurial role models in the context of multimedia entrepreneurship education. Show more
Permanent link
https://doi.org/10.3929/ethz-b-000459161Publication status
publishedExternal links
Journal / series
International Journal of Learning and ChangeVolume
Pages / Article No.
Publisher
Inderscience EnterprisesSubject
Entrepreneurial self-efficacy; Entrepreneurship education; Failure stories; PBC; Perceived behaviour control; Role model; Social learning theory; Success stories; TPB; Theory of planned behaviourOrganisational unit
03738 - Sornette, Didier (emeritus) / Sornette, Didier (emeritus)09704 - Renold, Ursula / Renold, Ursula
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