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dc.contributor.author
Lonergan, Hamish
dc.date.accessioned
2021-01-08T14:24:54Z
dc.date.available
2021-01-08T12:08:02Z
dc.date.available
2021-01-08T13:19:30Z
dc.date.available
2021-01-08T13:38:48Z
dc.date.available
2021-01-08T14:24:54Z
dc.date.issued
2020-12-11
dc.identifier.uri
http://hdl.handle.net/20.500.11850/460650
dc.description.abstract
In this paper, I argue that theories of tacit knowledge—extended to encompass aspects of epistemology, ethics and aesthetics—provide a useful framework to explore the dynamic relationship between online architectural subcultures, their styles and underlying beliefs. To do so, I turn to a loose collection of accounts on Instagram, administered by young designers and academics, and linked through a traceable network of reposting, following and liking. These include meme accounts like @sssscvvvv, pages aggregating their owners’ idiosyncratic taste like @florisvanderpoel, and high concept photography like @estherchoi’s ‘Le Corbuffet’ recipe project. Brought together on Instagram-hosted ‘magazines’ like @malapartecafe, an architectural subculture has begun to coalesce around a distinctive posting style, involving both content creators and active followers. This combines interest in qualities of Instagram images themselves—through blurring or the messy aesthetics of memes—and cryptic captions disconnecting buildings from architect and place. Like other youth subcultures, these stylistic similarities are underpinned by frustrations towards existing social structures. Content creators wield popularity on social media to push against the dominance of older white male ‘masters’ and manifest dissatisfaction with systems of education and practice that exclude and silence young, outsider voices. While these posts might originate on a limited number of popular accounts, this ‘viral architecture’ subculture requires a distinctively active literacy from its followers, combining a fluctuating mix of references, within and outside architectural discourse. To ‘read’ a meme from @sssscvvvv might require understanding of internship conditions, ‘Object Orientated Ontology’ in American academia, #blacklivesmatter, and standard meme templates. Ultimately, I argue that this changeable body of references—assumed as shared by members of the subculture—should be understood as a type of ‘collective tacit knowledge’ (Collins, 2010), which is difficult to make explicit because it resides, in flux, in the subculture itself, understood through acculturation and continued contact.
en_US
dc.language.iso
en
en_US
dc.publisher
University Leiden Center for the Arts in Society
en_US
dc.subject
Architectural theory
en_US
dc.title
Viral Architecture: Understanding collective tacit knowledge in an online subculture
en_US
dc.type
Other Conference Item
ethz.event
Sensing Style: Today's Global Subcultures. Online Symposium
en_US
ethz.event.location
The Hague, Netherlands
en_US
ethz.event.date
December 11, 2020
en_US
ethz.notes
Conference lecture held on December 11, 2020. Due to the Coronavirus (COVID-19) the conference was conducted virtually.
en_US
ethz.grant
Communities of Tacit Knowledge: Architecture and its Ways of Knowing
en_US
ethz.publication.place
Leiden
en_US
ethz.publication.status
published
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02100 - Dep. Architektur / Dep. of Architecture::02601 - Inst. f. Geschichte u. Theorie der Arch. / Inst. History and Theory of Architecture::09643 - Avermaete, Tom / Avermaete, Tom
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02100 - Dep. Architektur / Dep. of Architecture::02655 - Netzwerk Stadt und Landschaft D-ARCH
*
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02100 - Dep. Architektur / Dep. of Architecture::02601 - Inst. f. Geschichte u. Theorie der Arch. / Inst. History and Theory of Architecture::09643 - Avermaete, Tom / Avermaete, Tom
en_US
ethz.tag
Social media
en_US
ethz.tag
Tacit Knowledge
en_US
ethz.tag
Subculture
en_US
ethz.identifier.url
https://sites.google.com/view/sensingstyle/symposium-2020/speakers/lonergan
ethz.grant.agreementno
860413
ethz.grant.agreementno
860413
ethz.grant.fundername
EC
ethz.grant.fundername
EC
ethz.grant.funderDoi
10.13039/501100000780
ethz.grant.funderDoi
10.13039/501100000780
ethz.grant.program
H2020
ethz.grant.program
H2020
ethz.date.deposited
2021-01-08T12:08:10Z
ethz.source
FORM
ethz.eth
yes
en_US
ethz.availability
Metadata only
en_US
ethz.rosetta.installDate
2021-01-08T14:25:08Z
ethz.rosetta.lastUpdated
2022-03-29T04:45:01Z
ethz.rosetta.exportRequired
true
ethz.rosetta.versionExported
true
ethz.COinS
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