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dc.contributor.author
Ho, Chinh Q.
dc.contributor.author
Hensher, David A.
dc.contributor.author
Reck, Daniel Jan
dc.date.accessioned
2021-03-01T14:57:23Z
dc.date.available
2021-01-20T13:29:08Z
dc.date.available
2021-03-01T14:57:23Z
dc.date.issued
2021-03
dc.identifier.issn
0968-090X
dc.identifier.other
10.1016/j.trc.2020.102932
en_US
dc.identifier.uri
http://hdl.handle.net/20.500.11850/464153
dc.description.abstract
Australia’s first Mobility as a Service (MaaS) trial commenced in April 2019 in Sydney. A key objective of the trial is to assess interest in various MaaS subscription plans through bundling public transport, ride share, car share and car rental with varying financial discounts and monthly subscription fees, in contrast to pay as you go (PAYG). This paper develops a mixed logit choice model to investigate the participants’ choice between PAYG and four subscription plans (or bundles) that were incrementally introduced over a 5-month period. This is the first paper to model real uptake as previous studies are based on stated preference data. New evidence is provided on what role financial savings, estimated using tracking technology embedded in the MaaS app, play in the context of modal offerings and a monthly subscription fee as well as socio-demographic and seasonal effects. Behaviourally, we present evidence on the extent of take up of each bundle relative to PAYG as well as elasticity estimates for all exogenous influences and estimates of willingness to pay and scenario assessment, particularly for how much someone would have to save over a previous month’s cost outlay to be willing to subscribe to a particular bundle in a subsequent month. Within the context of the trial, the findings suggest a substantial market for mobility bundles but PAYG is an option preferred by many, particularly those with varying travel needs. We are, however, not in a position yet to conclude that these choices necessarily align with a contribution to societal sustainability goals.
en_US
dc.language.iso
en
en_US
dc.publisher
Elsevier
en_US
dc.subject
Mobility as a Service (MaaS)
en_US
dc.subject
MaaS trial
en_US
dc.subject
Sydney
en_US
dc.subject
Mobility bundles
en_US
dc.subject
Pay as you go (PAYG)
en_US
dc.subject
MaaS subscription
en_US
dc.subject
Mixed logit model
en_US
dc.subject
Willingness to pay
en_US
dc.subject
Elasticities
en_US
dc.title
Drivers of participant’s choices of monthly mobility bundles: Key behavioural findings from the Sydney Mobility as a Service (MaaS) trial
en_US
dc.type
Journal Article
dc.date.published
2020-12-29
ethz.journal.title
Transportation Research Part C: Emerging Technologies
ethz.journal.volume
124
en_US
ethz.journal.abbreviated
Transp. res., Part C Emerg. technol.
ethz.pages.start
102932
en_US
ethz.size
22 p.
en_US
ethz.publication.place
Amsterdam
en_US
ethz.publication.status
published
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02115 - Dep. Bau, Umwelt und Geomatik / Dep. of Civil, Env. and Geomatic Eng.::02610 - Inst. f. Verkehrspl. u. Transportsyst. / Inst. Transport Planning and Systems::03521 - Axhausen, Kay W. / Axhausen, Kay W.
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02100 - Dep. Architektur / Dep. of Architecture::02655 - Netzwerk Stadt und Landschaft D-ARCH
*
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02115 - Dep. Bau, Umwelt und Geomatik / Dep. of Civil, Env. and Geomatic Eng.::02610 - Inst. f. Verkehrspl. u. Transportsyst. / Inst. Transport Planning and Systems::03521 - Axhausen, Kay W. / Axhausen, Kay W.
en_US
ethz.date.deposited
2021-01-20T13:29:15Z
ethz.source
FORM
ethz.eth
yes
en_US
ethz.identifier.internal
1591
en_US
ethz.availability
Metadata only
en_US
ethz.rosetta.installDate
2021-03-01T14:57:33Z
ethz.rosetta.lastUpdated
2021-03-01T14:57:33Z
ethz.rosetta.exportRequired
true
ethz.rosetta.versionExported
true
ethz.COinS
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