Multimodal transportation plans
- Conference Paper
Rights / licenseIn Copyright - Non-Commercial Use Permitted
The integration of shared mobility modes with public transportation to provide ‘mobility as a service’ (MaaS) in a sustainable way has received substantial attention from transportation scholars, practitioners and policymakers. In fully integrated systems, customers are offered a choice between ‘pay-as-you-go’ and monthly subscription plans. While there has been considerable research into the configuration, willingness to pay and resulting market potential of such plans using stated preference methods, only few trials have been conducted to validate previous results and evaluate their potential to foster sustainable travel behavior. To this end, we report on the first MaaS trial in Germany. Between November 2018 and June 2020, 341 customers bought bundles including monthly public transportation, carsharing and bikesharing allowances. While uptake has been substantial, first indications of market saturation suggest that the (currently offered) MaaS bundles including these modes might be more of a niche product than a ‘game changer’ in urban mobility. Analyzing longitudinal panel data on bundle uptake and carsharing usage, we find that a substantial number of customers underutilize their carsharing allowances. Still, consumer gain is substantially higher than producer gain due to bundle discounts, dampening providers’ hopes of a new business model. We further find that carsharing allowances in bundles increase carsharing usage of subscribers. This effect suggests that reductions in private car use in the context of MaaS trials cannot be interpreted as sustainability increases per se, but interdependencies with other modes have to be accounted for. Show more
Pages / Article No.
PublisherIVT, ETH Zurich
SubjectMobility as a Service (MaaS); Service bundling; Multimodal transportation plans; Public transportation; Carsharing; Travel behavior
Organisational unit03521 - Axhausen, Kay W. / Axhausen, Kay W.
02655 - Netzwerk Stadt und Landschaft D-ARCH
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Is cited by: http://hdl.handle.net/20.500.11850/380048
Is new version of: http://hdl.handle.net/20.500.11850/444534
NotesPoster presented on January 29, 2021. Due to the Coronavirus (COVID-19) the conference was conducted virtually.
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