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dc.contributor.author
Foos, Florian
dc.contributor.author
Kostadinov, Lyubomir
dc.contributor.author
Marinov, Nikolay
dc.contributor.author
Schimmelfennig, Frank
dc.date.accessioned
2021-07-29T12:02:19Z
dc.date.available
2021-07-26T02:36:16Z
dc.date.available
2021-07-29T12:02:19Z
dc.date.issued
2021-07
dc.identifier.issn
2049-8489
dc.identifier.issn
2049-8470
dc.identifier.other
10.1017/psrm.2020.13
en_US
dc.identifier.uri
http://hdl.handle.net/20.500.11850/497464
dc.description.abstract
Social media may help civil society organize and mobilize for different campaigns. However, the extent to which social media campaigns simply recruit like-minded individuals as compared to exerting a causal impact on joiners’ attitudes is difficult to disentangle. We test both the organizational and transformative potential of a civil society campaign in a randomized field experiment deployed via Facebook or an email newsletter in collaboration with a Bulgarian environmental campaign. As expected, we find that Bulgarian Facebook users who are active in pro-environmental groups, and those who decide to follow the campaign, are more highly educated than those who decide to stay at the sidelines. Moreover, beliefs in the effectiveness of civic society, character traits and prior activism systematically predict whether a Bulgarian Facebook user decides to join the cause on Facebook, or subscribe to the email newsletter. In contrast, we find little evidence that the campaign affected opinions, knowledge, or self-reported behavior. We conclude that social media campaigns that are commonplace among civil society organizations are effective at selecting activist-types, but changing the views and behaviors of the broader social media population may be more difficult than assumed. © 2020 The European Political Science Association.
en_US
dc.language.iso
en
en_US
dc.publisher
Cambridge University Press
en_US
dc.subject
Field experiments
en_US
dc.subject
Elections and campaigns
en_US
dc.subject
Political participation and turnout
en_US
dc.subject
Environmental politics and policy
en_US
dc.title
Does Social Media Promote Civic Activism? A Field Experiment with a Civic Campaign
en_US
dc.type
Journal Article
dc.date.published
2020-04-29
ethz.journal.title
Political Science Research and Methods
ethz.journal.volume
9
en_US
ethz.journal.issue
3
en_US
ethz.pages.start
500
en_US
ethz.pages.end
518
en_US
ethz.identifier.wos
ethz.identifier.scopus
ethz.publication.place
Cambridge
en_US
ethz.publication.status
published
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02045 - Dep. Geistes-, Sozial- u. Staatswiss. / Dep. of Humanities, Social and Pol.Sc.::03714 - Schimmelfennig, Frank / Schimmelfennig, Frank
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02045 - Dep. Geistes-, Sozial- u. Staatswiss. / Dep. of Humanities, Social and Pol.Sc.::03714 - Schimmelfennig, Frank / Schimmelfennig, Frank
ethz.date.deposited
2021-07-26T02:36:23Z
ethz.source
WOS
ethz.eth
yes
en_US
ethz.availability
Metadata only
en_US
ethz.rosetta.installDate
2021-07-29T12:02:27Z
ethz.rosetta.lastUpdated
2021-07-29T12:02:27Z
ethz.rosetta.exportRequired
true
ethz.rosetta.versionExported
true
ethz.COinS
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