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dc.contributor.author
Asioli, Daniele
dc.contributor.author
Zhou, Xiao
dc.contributor.author
Halmemies-Beauchet-Filleau, Anni
dc.contributor.author
Vanhatalo, Aila
dc.contributor.author
Givens, David I.
dc.contributor.author
Rondoni, Agnese
dc.contributor.author
Turpeinen, Anu M.
dc.date.accessioned
2023-04-18T08:01:14Z
dc.date.available
2023-04-15T03:38:39Z
dc.date.available
2023-04-18T08:01:14Z
dc.date.issued
2023-05
dc.identifier.issn
0950-3293
dc.identifier.issn
1873-6343
dc.identifier.other
10.1016/j.foodqual.2023.104859
en_US
dc.identifier.uri
http://hdl.handle.net/20.500.11850/608062
dc.identifier.doi
10.3929/ethz-b-000608062
dc.description.abstract
Currently, there is an ongoing debate related to the large environmental impact of livestock greenhouse gas (GHG) emissions and the negative effect of saturated fat contained in the animal foods on human health. In response to these adverse effects, dairy producers have adopted strategies to reduce these effects by modifying the conventional livestock feed composition. This study investigated, for the first time, Finnish consumers’ willingness to pay (WTP) and heterogeneous preferences for butter derived from milk produced by cows fed with lipid-rich rapeseed feed, hereafter called rapeseed feed, which can reduce the GHG emissions from cows, and the saturated fat content of dairy products. Using a hypothetical choice experiment (CE) involving butter that varied across four attributes (i.e. type of feed, saturated fat content, Carbon Trust label, and price), our results show that, on average, consumers preferred the low-price butter, produced from cows fed with regular feed, labelled with the claim “Reduced saturated fat”, and branded with the “Carbon Trust” label. Interestingly, we found that one-third of consumers were willing to pay a premium price for butter derived from milk produced by cows fed with rapeseed feed. Furthermore, we found that younger, and higher educated consumers tend to prefer butter derived from cows fed with rapeseed feed. These findings provide useful insights into the psychology of consumers’ level of acceptance and attitudes that can be used by dairy producers and marketers in communicating to the public the nature of the new feed practices to reduce the negative environmental emissions, and saturated fat content of dairy products.
en_US
dc.format
application/pdf
en_US
dc.language.iso
en
en_US
dc.publisher
Elsevier
en_US
dc.rights.uri
http://creativecommons.org/licenses/by/4.0/
dc.subject
Butter
en_US
dc.subject
Consumers’ willingness to pay
en_US
dc.subject
Cows
en_US
dc.subject
Greenhouse gas emissions
en_US
dc.subject
Rapeseed feed
en_US
dc.subject
Saturated fat
en_US
dc.title
Consumers’ valuation for low - carbon emission and low – saturated fat butter
en_US
dc.type
Journal Article
dc.rights.license
Creative Commons Attribution 4.0 International
dc.date.published
2023-03-31
ethz.journal.title
Food Quality and Preference
ethz.journal.volume
108
en_US
ethz.journal.abbreviated
Food Qual. Prefer.
ethz.pages.start
104859
en_US
ethz.size
9 p.
en_US
ethz.version.deposit
publishedVersion
en_US
ethz.identifier.wos
ethz.identifier.scopus
ethz.publication.place
Oxford
en_US
ethz.publication.status
published
en_US
ethz.date.deposited
2023-04-15T03:38:41Z
ethz.source
SCOPUS
ethz.eth
yes
en_US
ethz.availability
Open access
en_US
ethz.rosetta.installDate
2023-04-18T08:01:15Z
ethz.rosetta.lastUpdated
2024-02-02T21:41:33Z
ethz.rosetta.versionExported
true
ethz.COinS
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