Creating Attachment through Advertising

Loss Aversion and Pre-Purchase Information
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Author
Karle, Heiko
Date
2013-03
Type
  • Working Paper
Rights / license
In Copyright - Non-Commercial Use Permitted
Permanent link
https://doi.org/10.3929/ethz-a-009752040
Publication status
published
External links
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Journal / series
Economics Working Paper Series
Volume
13/177(177)
Publisher
Eidgenössische Technische Hochschule Zürich, CER-ETH – Center of Economic Research at ETH Zurich
Subject
KONSUMENTENINFORMATIONEN; ADVERTISING; CONSUMER INFORMATION; WERBUNG
Organisational unit
02045 - Dep. Geistes-, Sozial- u. Staatswiss. / Dep. of Humanities, Social and Pol.Sc.
03795 - Bechtold, Stefan / Bechtold, Stefan  
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