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dc.contributor.author
Karle, Heiko
dc.date.accessioned
2019-05-29T07:28:23Z
dc.date.available
2017-06-11T04:37:09Z
dc.date.available
2017-10-17T08:21:27Z
dc.date.available
2019-05-29T07:28:23Z
dc.date.issued
2013-03
dc.identifier.uri
http://hdl.handle.net/20.500.11850/80172
dc.identifier.doi
10.3929/ethz-a-009752040
dc.description.abstract
Complementing the existing literature on anchoring effects and loss aversion, we analyze how firms can influence loss-averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that consumers’ willingness to pay is greatest when only partial information about the product - i.e. only a fraction of product attributes - is disclosed, and that partial information disclosure is the optimal mode of advertising for a monopolistic firm. This causes the consumers’ realized product valuation to diverge from their intrinsic product valuation, which leads to a reduction of consumer surplus. Consequently, transparency policies can help to protect consumers.
en_US
dc.format
application/pdf
en_US
dc.language.iso
en
en_US
dc.publisher
ETH Zurich, Center of Economic Research (CER-ETH)
en_US
dc.rights.uri
http://rightsstatements.org/page/InC-NC/1.0/
dc.subject
Advertising
en_US
dc.subject
Loss aversion
en_US
dc.subject
Information disclosure
en_US
dc.title
Creating attachment through advertising: Loss aversion and pre-purchase information
en_US
dc.type
Working Paper
dc.rights.license
In Copyright - Non-Commercial Use Permitted
dc.date.published
2013
ethz.journal.title
Economics Working Paper Series
ethz.journal.volume
13/177
en_US
ethz.size
50 p.
en_US
ethz.code.ddc
DDC - DDC::3 - Social sciences::330 - Economics
en_US
ethz.code.jel
JEL - JEL::D - Microeconomics::D8 - Information, Knowledge, and Uncertainty::D83 - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
en_US
ethz.code.jel
JEL - JEL::L - Industrial Organization::L4 - Antitrust Issues and Policies::L41 - Monopolization; Horizontal Anticompetitive Practices
en_US
ethz.code.jel
JEL - JEL::M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics::M3 - Marketing and Advertising::M37 - Advertising
en_US
ethz.publication.place
Zurich
en_US
ethz.publication.status
published
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02045 - Dep. Geistes-, Sozial- u. Staatswiss. / Dep. of Humanities, Social and Pol.Sc.
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02045 - Dep. Geistes-, Sozial- u. Staatswiss. / Dep. of Humanities, Social and Pol.Sc.::03795 - Bechtold, Stefan / Bechtold, Stefan
en_US
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02045 - Dep. Geistes-, Sozial- u. Staatswiss. / Dep. of Humanities, Social and Pol.Sc.::03795 - Bechtold, Stefan / Bechtold, Stefan
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02045 - Dep. Geistes-, Sozial- u. Staatswiss. / Dep. of Humanities, Social and Pol.Sc.
en_US
ethz.date.deposited
2017-06-11T04:38:45Z
ethz.source
ECOL
ethz.source
ECIT
ethz.identifier.importid
imp59365198c817344233
ethz.identifier.importid
imp59366b39e846065927
ethz.ecolpid
eth:6731
ethz.ecitpid
pub:125638
ethz.eth
yes
en_US
ethz.availability
Open access
en_US
ethz.rosetta.installDate
2017-07-26T15:30:14Z
ethz.rosetta.lastUpdated
2019-05-29T07:28:38Z
ethz.rosetta.versionExported
true
ethz.COinS
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