Targeted Online Advertising
Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services
Metadata only
Date
2014Type
- Journal Article
Publication status
publishedJournal / series
Journal of MarketingVolume
Pages / Article No.
Publisher
Publications Group of the American Marketing AssociationSubject
Free web services; Targeting; Advertising; Privacy concerns; ReciprocityOrganisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian
Notes
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