Targeted Online Advertising
Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services
Publication status
publishedJournal / series
Journal of marketingVolume
Pages
Publisher
Publications Group of the American Marketing AssociationSubject
Free web services; Targeting; Advertising; Privacy concerns; ReciprocityOrganisational unit
03995 - von Wangenheim, Florian
Notes
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