Targeted Online Advertising

Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services
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Author
Schumann, Jan H.
von Wangenheim, Floriancc
Groene, Nicole
Date
2014
Type
    Journal Article
Publication status
published
External links
Journal / series
Journal of Marketing
Volume
78(1)
Pages / Article No.
59 - 75
Publisher
Publications Group of the American Marketing Association
Subject
Free web services; Targeting; Advertising; Privacy concerns; Reciprocity
Organisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian  
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Citations
Cited 197 times in Scopus
ETH Bibliography
yes
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