Targeted Online Advertising
Metadata only
Date
2014Type
- Journal Article
Publication status
publishedExternal links
Journal / series
Journal of MarketingVolume
Pages / Article No.
Publisher
Publications Group of the American Marketing AssociationSubject
Free web services; Targeting; Advertising; Privacy concerns; ReciprocityOrganisational unit
03995 - von Wangenheim, Florian / von Wangenheim, Florian
More
Show all metadata