Behavioral Consequences of Customer-Initiated Channel Migration
Metadata only
Autor(in)
Datum
2014-08Typ
- Journal Article
Publikationsstatus
publishedExterne Links
Zeitschrift / Serie
Journal of Service ResearchBand
Seiten / Artikelnummer
Verlag
SageThema
Customer channel migration; Online and offline channels; Direct and indirect channels; Conditional difference-in-differences estimationOrganisationseinheit
03995 - von Wangenheim, Florian / von Wangenheim, Florian
Anmerkungen
Published online 3 March 2014.